Though bohemians and hippies were famously anti-capitalist, an eager market has since developed for “bohemian style” (often abbreviated to “boho”) clothing, decor, and more. The fashion of the hippie movement is the most obvious inspiration for contemporary bohemian style. The Bohemian movement, also known as Bohemianism, is a historical subculture of people who live unconventional, and often artistic, lifestyles.

Understanding the Context

The aesthetic is defined by a philosophy that rejects bourgeois societal norms, materialism, and convention in favor of artistic expression, creativity... An artist who's famous for always being barefoot, or a musician who shares an apartment with her band members and four cats might be described as bohemian — that is, living an unconventional, artistic lifestyle.