Add Yahoo as a preferred source to see more of our stories on Google. Since the debut of Cheerios in 1941, originally as "Cheerioats" to offer the masses a ready-to-eat oat cereal, dozens of varieties ... If you noticed that some of your favorite Cheerios flavors have suddenly disappeared from shelves in the grocery store — you’re not imagining things.

Understanding the Context

The beloved General Mills cereal brand has decided ... Bad news for cereal fans. General Mills is discontinuing three of its cereal flavors. It’s the end of the line for Honey Nut Cheerios Medley Crunch (introduced in early 2013), Chocolate Peanut Butter ...

Key Insights

New York Post: Popular cereal brand pulls fan-favorite flavors from shelves — and people are not happy about it: ‘I’m so sad’ Popular cereal brand pulls fan-favorite flavors from shelves — and people are not happy about it: ‘I’m so sad’ syracuse.com: General Mills discontinues 3 cereal flavors, prompting customer outrage: ‘This was the only cereal I ate’ General Mills discontinues 3 cereal flavors, prompting customer outrage: ‘This was the only cereal I ate’ Cereal is one food that has woven itself into most of our everyday lives. It shows up in rushed weekday mornings, slow weekend breakfasts, late-night snacks and childhood memories. Its prevalence ...