Hilton launched Outset Collection by Hilton, an upscale collection brand targeting boutique hotels with high-end finishes and story-driven designs, the hotel company announced Monday in a news release ... The first two properties under Hilton’s newly launched upscale collection brand, Outset Collection by Hilton, are accepting reservations for stays, according to a news release obtained by Hotel Dive. Hilton has launched its 25th brand, the Outset Collection by Hilton, a lifestyle brand that prioritizes boutique hotels, with bookings available this November.

Understanding the Context

The new brand will offer over 60 hotels ... Hilton unveiled Outset Collection by Hilton, a lifestyle brand targeting upper-midscale to upscale independent hotels. The company said it "evaluated the market and identified a white space" in the ... Today, Hilton unveiled Outset Collection, its new brand of one-of-a-kind boutique hotels.

Key Insights

Outset Collection by Hilton is designed to capture what travelers increasingly crave: hotels with personality, ... Morningstar: Hilton Continues Rapid Expansion of Lifestyle Portfolio with Launch of Outset Collection by Hilton, Designed for Guests Looking for Soulful, Independent Hotel Experiences ... Hilton (NYSE: HLT) today announced the launch of Outset Collection by Hilton, the company’s 25th brand and eighth in its growing Lifestyle portfolio. The new brand underscores Hilton’s dramatic growth ... Hilton Continues Rapid Expansion of Lifestyle Portfolio with Launch of Outset Collection by Hilton, Designed for Guests Looking for Soulful, Independent Hotel Experiences ...

Final Thoughts

Hilton has announced the debut of Slackline Moab, Outset Collection by Hilton, a new property designed for explorers, outdoor enthusiasts and modern nomads. Accepting reservations for stays starting ... The Business Journals: Hilton unveils Outset Collection, targets 500+ independent hotels for conversion Travel News: Slackline Moab, Outset Collection by Hilton Marks Debut of Company’s Latest Brand Hilton proudly announces the debut of Slackline Moab, Outset Collection by Hilton, an inspired new property designed for explorers, outdoor enthusiasts and modern nomads. Accepting reservations for ... Slackline Moab, Outset Collection by Hilton Marks Debut of Company’s Latest Brand Seeking Alpha: Hilton Continues Rapid Expansion of Lifestyle Portfolio with Launch of Outset Collection by Hilton, Designed for Guests Looking for Soulful, Independent Hotel Experiences Hilton Continues Rapid Expansion of Lifestyle Portfolio with Launch of Outset Collection by Hilton, Designed for Guests Looking for Soulful, Independent Hotel Experiences Hilton has debuted Outset Collection as a "soft brand" for independent hotel owners. "Soft brand" is hotel industry speak for "we'll let you keep your vibe." Hilton on Monday unveiled its 25th hotel ...