Los Angeles Times: The Case for Color: Why Brides Are Rethinking the White Wedding Dress This is read by an automated voice. Please report any issues or inconsistencies here. Fewer than 10% of custom bridal gowns are now white or ivory, signaling a major shift in how brides approach the ...

Understanding the Context

The Case for Color: Why Brides Are Rethinking the White Wedding Dress Despite changing bridal trends, some women still face religious and family pressure over what their wedding attire should symbolize. By Gina Ryder “The bride wore white” was printed so often in ...